Objective.
This e-catalogue is made for IKEA and features a curated collection of pieces. The theme of this e-catalogue is IKEA’s 75th birthday. Although IKEA stopped their catalogue production in 2021, this one is a special edition.
IKEA Retro is meant to revive the sense of nostalgia of IKEA catalogues. It combines product shots and staged photography.
This IKEA e-catalogue is meant to reach those people who grew up with the paper catalogues and enjoyed having fun flipping and marking up the pages. It shows IKEA’s history and origins and is relevant for any of their new or long-time customers.
