Overview.
This marketing campaign was created for the fashion and lifestyle clothing company, VANS.
Their branding is extremely consistent; they are constantly expressing wanting to inspire people to get outside or to pursue their personal passions.
VANS emphasizes their message of expressing individuality and being your most authentic self. The photography on their website shows people being active, mostly skateboarding, and some group photos that show people hanging out together, which demonstrates a sense of community and connection to others.
