[ Case Study ] Rebrand

Fixed Fur Life

2024 SOFTWARE | Illustrator, InDesign, Photoshop + Figma DELIVERABLES | Rebrand, Brand Guidelines, Website Prototype + Branding in Application

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Fixed Fur Life Rebrand
This collaborative rebrand project involved gathering secondary user research and performing usability testing to design an integrated branding system and  intuitive website
My role
Logo (collaborative)
User Personas
Graphic Toolbox
Brand Guidelines
Skills
Rebranding
Interactive Prototyping
User Research
Usability Testing
Collaborators
Scott Clemmer
Fiona Cruickshank 
Nic Skelhorn
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Problem
Fixed Fur Life, a charitable organization, needs a recognizable and integrated branding system to support their cause through a user-friendly experience​​​​​​​
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Research
Secondary research
Target Audience + Competitors
Usability testing
Website UX + UI
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Ideation + Design Process
Our collaborative process
Brainstorming
Wireframes
Thumbnails
Prototyping
Iterations
Usability Testing
Design System
Interaction Design
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Solution
Fixed Fur Life rebrand benefits from a cohesive brand identity and user-friendly website so clients receive better service
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User Personas
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Graphic Toolbox
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Brand Guidelines
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Website
Figma Prototype
Created by Scott Clemmer + Fiona Cruickshank
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Branding in Application
Poster, Facebook + Twitter
Created by Nic Skelhorn
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